When people ask what a publicist does, I usually respond with the simple phrase: we help artists share their stories. The Hollywood images of red carpets and backstage negotiations are far from our everyday routines of crafting press releases; preparing CD mailings; drafting emails; and setting up interviews. Utilizing a variety of communication tools, our work boils down to exploring the very best opportunities for each client to share their unique story.
As a worship leader and recording artist, you too have a story to tell—what steps have brought you to where you are today, and the reason you seek to lead others in worship. As your art and audience grows, more people will desire to know about your journey. A few well-developed tools will enable you to communicate that story clearly and effectively.
Your Portrait in Words
Foundational to telling your story is the bio, a concise summary of who you are, both musically and personally. Highlighting the most essential information at the top, your bio should read as a compelling narrative introducing your music—and heart—to readers. Using quotes for color and depth, be sure to include your personal mission statement, as well as interesting information about your latest recording (if you have one). Since it is a challenge for any of us to write about ourselves, you may want to consider asking an English instructor, journalism student, or professional communicator for assistance.
Your Communication Headquarters
Just this week I shared with a gifted worship leader the importance of having a distinctive, functional website—a one-stop hub for anyone desiring to pursue your music or ministry. A core component for any future additional marketing and development efforts, an impactful web site should have these essential elements:
- Bio
- Artist Images
- Endorsements from other ministry leaders
- Music samples
- Video segments (performance and interview)
- Contact Information
Making The News
As the reach of your ministry grows and you begin to perform at other churches and venues, you should have a press release available to help promote your appearances through local media. With a simple formula that is easy to research online, the release begins with the essential facts about your performance, followed by a quote and background paragraph on your ministry. A striking photo will heighten the release’s impact. After you have sent the release to key newspapers and radio stations within range of your appearance, you will need to persistently follow up with each contact.
As you develop these basic tools, begin interacting with media, and building your public profile, you will gain an invaluable understanding of public relations and the important role media can play in advancing your story. It is never too early to be fashioning and fine-tuning your own narrative—along with the tools that will help share it—for a world that is waiting to hear.
Recommended Resources:
Life Is A Contact Sport by Ken Kragen
Creating Monsters by Keith Stancil
Associated Press Stylebook